Simple, Transparent Pricing
All plans include WhatsApp Cloud API access, multi-agent inbox, broadcast campaigns, chatbot builder, and contact management. Pricing exclusive of 18% GST.
- 1,000 Contacts
- 60 Monthly Campaigns
- 50 Bot Replies
- 5 Bot Flows
- 5 Contact Custom Fields
- 5 Team Members / Agents
- AI Chat Bot
- API & Webhook Access
- 50,000 Contacts
- 250 Monthly Campaigns
- 200 Bot Replies
- 25 Bot Flows
- 25 Contact Custom Fields
- 25 Team Members / Agents
- AI Chat Bot
- API & Webhook Access
- Unlimited Contacts
- Unlimited Campaigns
- Unlimited Bot Replies
- Unlimited Bot Flows
- Unlimited Custom Fields
- Unlimited Agents
- AI Chat Bot
- API & Webhook Access
- All prices in INR, exclusive of 18% GST. WhatsApp conversation charges (Meta) are billed separately.
- Quarterly = 3 months paid upfront (~10% off monthly rate). Yearly = 12 months paid upfront (~20% off).
- Plans can be upgraded anytime; downgrades take effect at the next billing cycle. No refunds on partial periods.
- AI Chat Bot & API/Webhook Access available from Growth plan onwards.
- Enterprise clients receive dedicated onboarding & priority support.
- Queries: sales@intigate.in | www.intigate.co.in
WhatsApp Business API Pricing in India 2026
Meta changed how WhatsApp Business API is billed in July 2025. Most guides still explain the old model. This page gives you the complete, accurate breakdown — what Meta charges, what your BSP charges, and exactly what Intigate Technologies costs.
Layer 1: Meta's Per-Message Fee
This is the charge Meta levies directly for every template message your business sends. It depends on the message category — Marketing, Utility, Authentication, or Service — and the recipient's country. These charges go to Meta, not your BSP.
Layer 2: Your BSP's Platform Fee
On top of Meta's rates, the Business Solution Provider (BSP) you choose charges a monthly subscription for platform access — including the inbox, chatbot builder, campaign manager, analytics, and support. Both costs must be factored into your WhatsApp ROI calculation.
Meta's WhatsApp Message Pricing for India (Effective July 2025)
Effective 1 July 2025, Meta moved from conversation-based pricing (one flat fee per 24-hour window) to per-message pricing — every delivered template message is billed individually. Businesses sending multiple template messages per conversation now pay per message rather than per window.
| Message Category | Rate (India) | Typical Use Cases | Volume Discount |
|---|---|---|---|
| Marketing | ₹0.86 per delivered message |
Promotions, offers, abandoned cart, product launches, re-engagement campaigns | ✗ None |
| Utility | ₹0.115 per delivered message |
Order confirmations, shipment tracking, appointment reminders, payment receipts | ✓ Available. Free within open 24-hr window |
| Authentication | ₹0.115 per delivered message |
OTP delivery, login verification, 2-factor authentication codes | ✓ Available. Free within open 24-hr window |
| Service | Free within 24-hr window |
Customer-initiated messages replied within a 24-hour window — standard support | Always free. Click-to-WhatsApp Ads extend to 72 hrs |
What Is the Total Cost of WhatsApp Business API in India?
Here's a realistic monthly cost estimate for a mid-sized business on the Growth plan sending 5,000 marketing messages and 3,000 utility messages per month.
| Cost Component | Calculation | Amount (excl. GST) |
|---|---|---|
| Intigate Growth Plan | Monthly subscription | ₹999 |
| Marketing messages | 5,000 × ₹0.86 | ₹4,300 |
| Utility messages | 3,000 × ₹0.115 | ₹345 |
| Total Monthly Cost | ₹5,644 / month |
This gives you a full-funnel WhatsApp channel — broadcast campaigns, chatbot automation, agent inbox, and CRM-ready contact management — for under ₹6,000 per month before tax.
WhatsApp Business API vs WhatsApp Business App — Pricing Difference
A question Intigate's sales team hears constantly: "Why pay for the API when the free WhatsApp Business app exists?" The free app and the API are fundamentally different products.
- ✗Single agent only — no team inbox
- ✗No automated broadcast campaigns
- ✗No chatbot or automated flows
- ✗No CRM or e-commerce integrations
- ✗Green tick (verified badge) not available
- ✗Limited to ~256 contacts in broadcast
- ✓Multiple agents handle conversations from one number
- ✓Automated campaigns reach thousands in minutes
- ✓Chatbots handle repetitive queries 24/7
- ✓CRM & e-commerce integrations (Shopify, Zoho, Salesforce)
- ✓Green tick verification supported
- ✓Unlimited contacts (Enterprise plan)
For any business running sales, support, or marketing at scale, the WhatsApp Business API pays for itself within the first campaign.
Which Plan Is Right for You?
Every business is at a different stage of WhatsApp adoption. Here's how to match your needs to the right plan.
Small teams & first-timers
Ideal for solopreneurs, local businesses, and teams testing WhatsApp as a channel. Covers up to 1,000 contacts, 60 campaigns/month, and 5 agents — everything you need to validate WhatsApp before scaling.
Growing SMBs & sales teams
The right fit for most businesses. The 50,000-contact limit covers most CRM sizes, the AI chatbot handles after-hours queries automatically, and API/webhook access connects your existing tools like Zoho, Shopify, or HubSpot.
Large teams & high-volume senders
Suited for e-commerce brands, fintech companies, healthcare platforms, and enterprises that need unlimited contacts, agents, and campaigns — plus dedicated onboarding and priority support from Intigate's team.
Frequently Asked Questions About WhatsApp Business API Pricing
Ready to Launch WhatsApp for Your Business?
Intigate Technologies handles Meta verification, phone number onboarding, template approvals, and chatbot setup — end to end.